Brand and Marketing Assessment Test

Dear Entrepreneurs, Business Owners and Executives,
There are the 40 questions to answer. Be honest with yourself; since you alone will know the exact answers and their business implications. (Click on the appropriate answer):

• 1. Do you really know what your business key essence/ ideology is and can you explain it in a paragraph or less?
  YES NO
• 2. Do you communicate the company's vision and directions to your management team and staff regularly?
  YES NO
• 3. How many different selling methods do you currently have?
  NONE 1 - 4 5 OR MORE
• 4. How many new potential selling methods have you tested in the last 6 months?
  NONE 1 - 4 5 OR MORE
• 5. How many referral generating systems do you have working right now that everyone in your company follows?
  NONE 1 - 4 5 OR MORE
• 6. Do you have a powerful USP that comes across to the market you target as being the only viable solution to a problem they have that you alone verbalized for them?
  YES NO
• 7. Do you have comprehensive databases of your prospects and buyers that identifies everything from names, contact numbers, type of buying, what they buy, what they didn't buy, where they originated from, quantities of past purchases, etc.
  NONE PARTIAL YES IN ALL ISSUE
• 8. Do you actively use all the data above to target different categories of prospects/buyers in different ways for different products or services?
  YES NO
• 9. Do you know exactly where most of your business is coming from and how to stimulate more people from those specific sources to purchase from you?
  YES NO
• 10. Does at least 30% of your business currently come from referrals?
  YES NO
• 11. Is the average number of referrals you get every month going up or down?
  UP DOWN
• 12. Do you have a proven system of collecting and creating client testimonials and success stories or case studies?
  YES NO
• 13. If "YES", how many client testimonials, success stories or case studies do you have?
  1 - 10 11 or more
• 14. Do you effectively and powerfully use your testimonials in all the marketing, advertising and sales efforts you do?
  YES, ALWAYS SOMETIMES NO
• 15. Do you have any strategic alliances relationships actively in place right now?
  YES NO
• 16. If "YES", how many (on average) are you adding to your marketing mix every half yearly?
  1 - 5 6 OR MORE
• 17. Do you repeatedly test headlines or their equivalent (i.e., opening sentence of your presentations, phone-in sales calls, telemarketing scripts, greeting at trade shows, internet website, email etc.)?
  YES NO
• 18. If "YES", how many different headlines or equivalent have you successfully tested in the last 6 months?
  1 - 9 10 OR MORE
• 19. How often do you follow up to past buyers/clients by phone, mail, e-mail or in-person?
  NEVER/ONCE EVERY 6 MONTHS MORE OFTEN
• 20. Do you know your investment cost of acquiring a new prospect and/or clients and if "YES", do you invest up to that amount in your marketing efforts to acquire new buyers?
  YES NO
• 21. Do you have a progressive backend; meaning, you keep logically either reselling clients ongoing quantities of your basic products/services or you keep adding new additional backend products or services to the sales cycle?
  YES NO
• 22. If "YES", how many different progressive, backend products do you offer?
  1 - 5 6 OR MORE
• 23.Do you spend more of your time on marketing or managing?
  NEVER/ONCE EVERY 6 MONTHS ONCE A QUARTER EVERY WEEK OR MORE
• 24. Do you use risk reversal, e.g Money Back, Performance Based Compensation etc to close sales and differentiate your business from your competitors?
  YES NO
• 25. If "YES", how many different ways have you tested reversing the risk?
  NONE 1 - 4 5 OR MORE
• 26. How many of these key marketing factors do you regularly test?
  NONE JUST HEADLINES HEADLINES, OFFERS or/and GUARANTEES RISK REVERSALS
• 27. Do you offer bonuses (either tangible or intangible) as an incentive to purchase your product or service now?
  YES NO
• 28. Do you write blog, articles, special reports or a book(s) you use for promotional positioning?
  YES NO
• 29. Do you know what your return on investment is for Lead/Prospect Generating, Lead Generating and Sales Conversion and/or Reselling Buyers?
  YES NO
• 30. Do you have a target prospect list of strategic partners -i.e., companies that either already have a strong relationship with the same people you want to sell--or new, competitive organizations that have more to gain then even you do by seeing you sell your product/service to more people/companies.
  YES NO
• 31. If "YES", how many prospective, new "strategic partner" companies (with complete contact data) are there on that list?
  1 - 10 11 OR MORE
• 32. Do you have a system to screen, test and hire suitable sales and marketing people?
  YES NO
• 33. Have you and all your people who have contact with your prospects/buyers had formalized strategic consultative/advisory marketing & sales training?
  YES NO
• 34. If "YES", how often do you retrain and advance their skills in this all-important revenue generating factor?
  NEVER AGAIN YEARLY OR LONGER EVERY 6 MONTHS OR SHORTER
• 35. How may more complementary (up-sell/cross-sell) products/services do you currently add to your sales proposition?
  NONE 1 - 5 6 OR MORE
• 36. If' "NO", how many possibilities can you come up with right now for doing this?
  NONE 1 - 5 6 OR MORE
• 37. Do you endorse or do joint ventures with other companies to sell THEIR products/service to YOUR buyers and prospects?
  YES NO
• 38. Do you hold, run, or do special events such as seminars, new product introductions, end of year promotions, close out promotion, private sales, meet the management events, meet the manufacturer events, meet the creator-type events, etc.?
  YES NO
• 39. Do you regularly shop/buy from your competitors to see what they do differently or are doing that your company doesn't do?
  YES NO
• 40. Do you study the success approaches other companies use that can be adapted and adopted by you?
  YES NO